It’s a sad fact of life in this business (that is, the business of unusual punctuation marks) that many a promising mark has gone the way of the dodo. The SarcMark©, for instance, was a veritable punctuational mayfly; Paul Mathis’ attempt to rebrand ‘the’ as ‘Ћ’ was over almost as soon as it had begun; and so on, and so forth. The archives of this blog are littered with the corpses of failed innovations.
Those innovators who have designed new typographic symbols make up an eclectic bunch. Interrobang creator Martin K. Speckter was an ad man by trade and a printer by temperament; Bas Jacobs, designer of the ironieteken, and Choz Cunningham, creator of the snark, are type designers; and Doug and Paul Sak of Sarcasm Inc., responsible for the much-maligned SarcMark©, are an accountant and engineer respectively.