The ampersand is one of those shady characters that has taken on a life of its own, thriving happily beyond its home in writing and typography. In particular, it exerts an irresistible power over designers, advertisers and others in the business of creating and promoting commercial brands. Fortnum & Mason, for example, recently published a blog post1 explaining “the little-known story of the important symbol sat between our two famous names”. Crate & Barrel, the American homeware store, once built an advertising campaign around their ampersand;2 AT&T did the same earlier this year.3 As John Brownlee of Fast Co. Design puts it in “Why Designers Love The Ampersand”,
Things have been quiet lately on the interrobang front. Well, no longer. Take a look at this:
That is an interrobang and a half, I’m sure you’ll agree.
So, some context. Pearson is a global publishing and education company with fingers in many pies — schools, higher education, professional development, and traditional publishing via imprints such as Addison Wesley and Shady Characters’s own Penguin Books — that until recently possessed only the blandest of corporate logos. In 2015, however, they decided to come up with a new identity. As Brand New reported, quoting from the press release that accompanied the rebranding exercise:
It’s December, and that means it’s time for the second annual Shady Characters gift guide! In no particular order, here are a few gifts to consider for the punctation-phile or language buff in your life.
Last year I focused on mainly non-literary gifts; this year, happily, has seen the publication of a number of new books on punctuation. Here’s the first: David Crystal’s Making a Point: The Pernickety Story of English Punctuation is a combined history and usage guide that explores punctuation in English from medieval monasteries to the internet. I reviewed it for the Wall Street Journal and had a great time in doing so — the first part in particular, in which Crystal takes the reader on a breakneck journey through the history of English punctuation, is a joy to read. More serious than Shady Characters and less judgmental than Eats, Shoots, and Leaves, it’d make a great gift for writers, readers, and teachers.
Recently, I came across an article at CBC.ca about an “Ampersand Distilling Company” on Vancouver Island, British Columbia. Punctuation and booze, and in the Pacific Northwest, no less? I was intrigued.
At the Royal Observatory of Edinburgh on the city’s Blackford Hill, in the depths of its oldest building, is a locked, climate-controlled room. That room is a library, and it houses the world’s most important collection of antiquarian books on astronomy.