Emoji, part 6c: to infinity…and beyond‽

As we saw last time, Emoji 4.0 cemented the Unicode Consortium’s practice of annual emoji updates. In doing so it created the phenomenon of “emoji season”, in which commentators pick apart the new emoji that will soon arrive on smartphones and computers and then go back to their usual business. Emoji season has come to be defined by the major theme of the accompanying emoji update: 2015’s Emoji 1.0 added skin tone support, while 2016’s Emoji 4.0 brought a more equitable treatment of male and female emoji. Now, in May 2017, Emoji 5.0 added the concept of gender-neutral emoji.1

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Emoji, part 5: a trending topic

So far in this series we’ve seen how emoji were created in Japan, how they made their way into the wider world, and who takes responsibility for them now they’re free to range across our screens. Aside from mentions in a few tech news outlets, however, emoji’s early life went largely unreported. The mainstream media prefers a juicier drama and, in this article, we’ll take a look at some of the stories that have seen emoji riding high — and low — in the press.

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Emoji, part 3: go west

In 2011, Apple became the first big tech company in the West to visibly embrace emoji. The detailed, glossy symbols that appeared that year on the iPhone’s on-screen keyboard were a far cry from Shige­taka Kurita’s lo-fi efforts and they went on to become the de facto standard for modern emoji design. But though Apple holds the emoji 👑, it was Gmail, Google’s email service, that had first dragged emoji out of Japan and onto the world stage. And drag it had to, for emoji did not come quietly.

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