As we saw in part 1, emoji did not arise in a vacuum. In designing his suite of icons, Shigetaka Kurita selected subjects that would be both recognisable and useful in the context of NTT DOCOMO’s new mobile internet service. Smiling faces (😊) and broken hearts (💔) conveyed emotion; trains (🚆) and planes (✈️) called up ticket booking services; videogame controllers (🎮) denoted mobile games; and so on. But the way in which emoji were and are presented — embedded among our letters and words while simultaneously being distinct from them — has always been as important as their content. In this respect, emoji owe as much to ancient scrolls, medieval books and typewriters as they do to pagers and mobile phones.
Sex! Conflict! International standards bodies! The brief history of emoji is far more interesting than it has any right to be, and over the next few months I’ll be taking a look at where the world’s newest language came from, how it works and where it’s going.