Emoji, part 4: who owns emoji?

As emoji become ever more ingrained in our online lives, the question asks itself: who decides which emoji we can type? As we learned last time, the answer is the Unicode Consortium, the body that oversees the lexicon of symbols with which computers communicate. Founded in California in 1991, the consortium, in its own words,

is a non-profit corporation devoted to developing, maintaining, and promoting software internationalization standards and data, particularly the Unicode Standard, which specifies the representation of text in all modern software products and standards.1

A noble aim indeed. But who’s behind the curtain?

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Emoji, part 3: go west

In 2011, Apple became the first big tech company in the West to visibly embrace emoji. The detailed, glossy symbols that appeared that year on the iPhone’s on-screen keyboard were a far cry from Shige­taka Kurita’s lo-fi efforts and they went on to become the de facto standard for modern emoji design. But though Apple holds the emoji 👑, it was Gmail, Google’s email service, that had first dragged emoji out of Japan and onto the world stage. And drag it had to, for emoji did not come quietly.

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Emoji, part 2: what went before

As we saw in part 1, emoji did not arise in a vacuum. In designing his suite of icons, Shigetaka Kurita selected subjects that would be both recognisable and useful in the context of NTT DOCOMO’s new mobile internet service. Smiling faces (😊) and broken hearts (💔) conveyed emotion; trains (🚆) and planes (✈️) called up ticket booking services; videogame controllers (🎮) denoted mobile games; and so on. But the way in which emoji were and are presented — embedded among our letters and words while simultaneously being distinct from them — has always been as important as their content. In this respect, emoji owe as much to ancient scrolls, medieval books and typewriters as they do to pagers and mobile phones.

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Emoji, part 1: in the beginning

Sex! Conflict! International standards bodies! The brief history of emoji is far more interesting than it has any right to be, and over the next few months I’ll be taking a look at where the world’s newest language* came from, how it works and where it’s going.

It started with a heart.

In the mid-1990s, Japan found itself in the grip of a pager boom. Sales of “pocket bells”, or poke beru,1 ran at over a million per year, with the country’s largest mobile network, NTT DoCoMo, taking the lion’s share.2 Elsewhere in the world, pagers were the preserve of businesses and hospitals where they called trauma surgeons to the emergency room or managers to the telephone. In Japan, however, pocket bells were increasingly sought after by teenagers: by 1996, almost half of all female high school students owned one, and peak pager hours had shifted from during the working day to the late evening, when the airwaves buzzed with teenagers’ illicit messages.3

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*
NARRATOR: But is emoji really a language? Stay tuned. ↢

The interrobang on 99% Invisible‽

Long-time readers will remember that 99% Invisible, the wide-ranging podcast hosted by Roman Mars and produced in beautiful, downtown Oakland, California, featured an episode on the octothorpe back in December 2014. It’s a great listen: 99PI producer Avery Trufelman managed to track down Doug Kerr and Lorne As­plund, two of the engineers at Bell Labs who were instrumental in placing the ‘#’ on the then-new telephone keypad and later christening it as the “octothorpe”, to get the story behind the mark’s rebirth in the computer age.

Well, I’m happy to report that 99PI has just released a new episode on another familiar shady character: the interrobang! I first spoke to 99PI producer Joe Rosenberg about Martin K. Speckter’s (in)famous mark of punctuation back in 2012, so it has been a slow and winding road for this particular instalment, but it is finally here and it was worth the wait. Joe interviewed Martin’s widow, Penny, to learn more about the interrobang’s creation, and also talked to one Judge Frank Easterbrook, perhaps the most distinguished person ever to use an interrobang in anger. The full episode is available now, and it is great. Many thanks to Joe for sticking with the subject for all these years!

The featured image here shows sketches for the extra bold weight of Richard Isbell’s typeface “Americana”. Thanks to Fritz Klinke on Flickr for the use of his image.