Given all we’ve seen so far in this series, it becomes natural to wonder: what’s next for emoji? And how do we even begin to answer that question?
We saw in part 7 that emoji are neither a language nor a script. But if we might be permitted for a moment to call them script-like, then, of all of the scripts and script-like things that we use to communicate online, emoji were perhaps the first to be native to the digital world. They were born to inject life into Japan’s teen-friendly poke beru, or pagers; later, they were adopted by Apple, Google, and other companies who have made their money online; and, under the care of the Unicode Consortium, they continue to be tended to by a group of nerds of the highest order. (As a software engineer by trade, I say that with the greatest respect.)
As such, it should come as no surprise that emoji have been, and continue to be, darlings of the tech industry. Emojli, the emoji-only social network, may have folded back in 2015,1 but that same year saw online payment company WorldPay muse that emoji might reasonably replace numbers when it came to PINs, reasoning that a combination of four distinct emoji makes for a significantly more secure password than four distinct digits.2* Also in 2015, Snapchat, an edgy messaging service popular with younger users, added emoji to indicate relationships beween users; a year later, Facebook, a distinctly non-edgy social network, augmented its internet-ancient “like” button (👍) with a palette of five additional “reaction” emoji (❤️, 😆, 😮, 😢 and 😠).4,5
Apple, as befits one of emoji’s earliest adopters in the West, have worked emoji especially hard. In 2017, the newly-launched iPhone X came with what Apple called “animoji” — animated, three-dimensional emoji with the ability to replicate the user’s facial expressions.6 It sounds odd, and, well, it was; within a day of the iPhone X’s unveiling, Devin Coldewey of TechCrunch opined that “Animoji are dumb and I detest them”.7 Dumb or not, Apple have since doubled down on the “weird animated emoji” front, last year launching a “memoji” feature that creates custom, emoji-style stickers based on the user’s facial appearance.8